Top TikTok hashtags (and which you should use)

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Using the top TikTok hashtags is an easy way to get more attention on your posts. In fact, having a great hashtag strategy could be the difference between being seen by hundreds of people versus thousands. 

But don’t go using all of these. In fact, you shouldn’t. Huh?

In this post, we’ve curated a list of the most popular TikTok hashtags and which ones you should actually use. Not all of these hashtags will be appropriate for your business. 

Let’s break it down. 

The thing about using hashtags to increase business…

If you want lots of likes on your TikTok videos, go ahead and use all of the hashtags in our list below. 

If you want lots of conversions for your business, let’s get smart about what hashtags we choose. And don’t worry, we’ll walk you through it. 

Why likes don’t tell the whole story… 

Video likes are great, but they don’t always generate revenue. 

Pretend you own a neon lipstick brand. You post a cool video of neon-garbed skateboarders who are wearing your lipstick and doing awesome tricks. It goes viral, but according to your post analytics, 80% of the viewers are outside of your target audience. 

That means only 20% of the viewers are potential customers. And, when we look at TikTok marketing statistics, only about 3-12% of potential customers are likely to click through. Even less of those people are likely to buy.  

That’s why it’s so important that your TikTok videos are seen by the right people - people who are within your target audience, and who are open to what you offer. 

Get savvy by using the right TikTok hashtags that the right audience is following. 

Top TikTok hashtags (listed and analyzed)

Let’s take a look at the top TikTok hashtags, why they work and if you should be using them. 

We’ve grouped them into a few categories, but keep in mind that these are fluid. Your brand may find applicable hashtags under all of these categories.

Plus, get creative and make these hashtags below even more relevant to your brand.

Hashtags for the “For You” page

#tiktok #foryoupage #fyp #foryou #viral #follow #followme #bestvideo #thisis4u #featurethis #viralvideo #trending #bestitktok

A lot of TikTok users use these hashtags. And, just like strategizing the best time to post on TikTok, you can bet that thousands of other brands are also using these hashtags. 

Even though these are some of the most popular hashtags with potential for high exposure, they also have a lot of competition. For these hashtags in particular, we suggest split testing them with other hashtags. You may just get lucky!

Hashtags for B2B brands to sell something

#businesstips #followforfollowback #repost #socialmediapresence #ecommerce #artofbusiness #marketingmix #bossit2022 #softwaredemo #digitalmarketing #smallbusinesscheck #selling

People once thought TikTok wasn’t the right place for B2B brands, but they were so wrong! 

B2B brands can thrive on TikTok if you know how to find the right potential clients. Just like any great marketing, think about the pain points businesses face, what they want and how you can help them. 

Find the perfect combination of B2B hashtags, and you may have found yourself a portal into a steady stream of clientele!  

Hashtags for B2C brands to sell something

#tiktokmademebuyit #getfit #naturalbeauty #beautyhacks #nofilter #fashion #wholesale #shopping #onlineshopping #love 

There is so much flexibility here with B2C TikTok hashtags - and it’s very dependent on your industry. The important thing is to use hashtags that align with your brand and what you offer. 

TikTok makes it way too easy to allow users to swipe away if they don’t immediately connect with the content. 

You want post views to be plentiful and long-lasting. As in, they watch the whole video. Otherwise, too many bounces and negative feedback will alert the TikTok algorithm that something is off…

Hashtags for a target audience

#momsoftiktok #dadsoftiktok #family #artistoftiktok #cutebaby #cutegirl #cuteboy #boyfriendprank #fitgirl #reallifeathome #prankster #healthyfood #foodie #couplegoals

Some of these hashtags are pretty straightforward. For example: If you’re targeting moms, use #momsoftiktok. 

However, in order to capitalize on the other hashtags, you may have to think about who is searching for these hashtags. 

For example: Think about who is following a hashtag like #cutebaby. It’s not the cute babies themselves, but rather, people who like cute babies - and what are their demographics and interests?

To use #prankster, what kind of characteristics would this target audience have? What other TikTok accounts would they like? 

Hashtags to help users learn something

#edutok #fittok #explore #mindpower #testbook #learning #healthtips #tiktokrecipe #dancetutorial #howto #diy #lifehack

Educational content on TikTok is a great way to give something back to your audience, without constantly trying to sell them something. 

For example: You could post a video showing how to download music from TikTok. Use the most popular TikTok hashtags for learning (plus a CTA to follow your page) and you’ve set yourself up for success!

Hashtags to help users accomplish something

#jobtips #careergoals #weightloss #5minworkout #fitnesschallenge #edutokmotivation #livemorechallenge

As a brand, you should always be thinking about how you can give value to your customers. 

Not only is this the “nice thing to do,” but you could see a boost in sales and brand loyalty because of it. Think about what transformations people are looking for and nail it on the head with your hashtags. 

How to find your own top TikTok hashtags

The best TikTok hashtags for more likes and conversions will meet some or all of these criteria:

• Followed by your target customer
• Relates to your brand and what you offer
• Has the lowest amount of competition as possible
• Is popular enough that people will search for it 

How do you find the best TikTok hashtags, then? Go down a rabbit hole! Here are some suggestions to get you started:

• Search “what are the top TikTok hashtags for [insert your industry]?”
• Look at popular competitor posts to see if you can find repeating hashtags
• Think about which hashtags your customers would want to follow
• Analyze your current posts for the ones with the most traction

Use the top TikTok hashtag list above to get started. And don’t forget: You can always create your own branded hashtags too!

Be sure to test and analyze your posts weekly or monthly so you can regularly intervene and make adjustments.

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