What you can learn from the most popular TikTok videos
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Viral videos spread like wildfire, even becoming historic sometimes! If you’re hoping to create a viral video to promote your business, you’re in the right place.
In this post, we’ve compiled a list of the most popular TikTok videos and why they likely did so well. We’ll give you an insider marketing view so that you can emulate the same successful tactics in your own videos
8 popular TikTok videos that every business owner should see
At the time this article was written, here are some of the most viewed TikToks on the video sharing app.
Even though many of these popular posts are actually not advertisements, they use strategies that you can capitalize on as a business owner. Stay tuned.
#1 - Harry Potter Illusion by Zach King
Number of views: 2.2 billion
It’s a super cool video, right? As a business owner, take note of how the illusion really draws you in. And what’s even more important is that this intriguing scene starts immediately. There is no boring build up.
Hit the ground running with the most exciting part of the video from 0:01.
#2 - Christmas Wonderland by James Charles
Number of views: 1.7 billion
Wouldn’t we all love to have a gorgeous, knockout Christmas party like that? James Charles hits on our ideals, and we couldn’t get enough of it.
As a business owner, make sure you show or talk about the transformation you can give your customers and clients. What will their life be like if they use your product or service?
#3 - Face Warp Challenge by Billie Eilish
Number of views: 347.2 million
Well, having a celebrity or major influencer showcase your product would be amazing... It’s possible, if you have the cash to do it.
However, even targeting lesser influencers with only a few thousand followers could be well worth the momentum.
Even if just a few hundred more people get eyes on your brand, it could boost the TikTok algorithm - and eventually bring more revenue to your business.
#4 - How to Use a Door by Khabe Lame
Number of views: 297.7 million
There’s no denying that his videos are hilarious. But what he’s doing is showing a clear, no-brainer solution.
It’s important that you show your potential customers the clear, no-brainer solution that you offer. Whether you do that in a straightforward manner (or you get some laughs), that’s up to you.
#5 - Kitten Video by British Promise Cats
Number of views: 294.3 million
We’re always on board for cute kittens, but perhaps another tactic that gave this video major traction was the fact that they included some of TikTok’s most popular hashtags.
Sometimes adding a key hashtag to your video will make it get seen by millions.
#6 - Glossy Lips Drawing by Fredziownik Art
Number of views: 275.4 million
Although his art speaks for itself, showcasing a little behind-the-scenes of your business will help potential customers get to know you better.
Nowadays, people want to know, like and trust the people behind a brand. So, show your face every once in a while. Talk about the exciting things that are happening in your warehouse.
And… if you’re really feeling authentic, talk about relevant struggles to draw in empathy.
#7 - Buying a Homeless Man Food by Nasty Naz
Number of views: 26.1 million
The main driver for this video was the heart-warming narrative. Another way to earn points with your customers and earn their trust is to evoke similar feelings in your video.
How can you do that? Consider showing off your philanthropic efforts. Give back to your community or use the power of your brand to do something good.
#8 - Ahi Challenge by JustMaiko
Number of views: 25.6 million
All viral TikTok challenges invite users to interact and take action.
As a business owner, a fun TikTok challenge could be exactly what you need to gain attention. If you can tie it into your brand, product or service, even better!
Making your own viral videos
Now that you’ve seen what’s worked in the past, which of these strategies can you emulate for your future videos? Here they are again:
- Getting to the most exciting part of your video or message quickly
- Showing the transformation you can give to clients
- Hiring a celebrity or influencer spokesperson
- Making your product or service a “no-brainer” for your customers
- Adding the right hashtags to TikTok videos
- Boosting the “know, like and trust factor” with your audience
- Giving back in a meaningful way
- Starting an interactive viral TikTok challenge
Regardless of the technique, make sure you put your best foot forward with a high-quality video that will stun your viewers. This could be in the form of special effects filters and gorgeous video templates.
You could try to do it all yourself within TikTok, but we suggest choosing a TikTok video creation app (like Mojo).
You’ll need an app that allows users the most creative freedom. It should be easy and fast to record, splice and finalize your video so you can blast it all over social media ASAP.
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