How to create Instagram ads with Mojo
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Millions of users interact on Instagram every single day. If you run a business, you likely recognize the immense potential that is waiting for you.
In this article, we are going to focus on how to create an Instagram ad that is built to convert like crazy. To do that, we recommend that you create your Instagram ads within our app, the Mojo app!
Why? We'll get into that soon, but in short: Mojo lets you create stunning videos that are thrilling and engaging for your viewers. With 400+ premade templates and easy drag-and-drop features, you can create videos and then run Instagram ads in minutes.
Why choose Mojo to make Instagram ads?
You can create ads within the Instagram app by boosting your posts or working with the in-app features, but we highly suggest that you jump off-platform first.
When you create an Instagram ad using the Mojo app, you'll have access to all sorts of in-demand video creation features that you see on top-performing Instagram posts. We'll explain further in a minute.
Otherwise, here are some more reasons why Mojo makes Instagram ad creation simpler, easier, more collaborative - and a whole lot less stressful!
Instagram video ads simply do better
Even though Instagram is one of the most popular platforms out there, it doesn't mean that everyone "hits it big" every time. While you may get some engagement from boosting an Instagram post as an ad, video ads tend to perform way better.
So, when you're thinking about how to make the best ads for Instagram, opt for video ads more often. Instagram lets you sponsor Instagram ads for Stories, Reels, Carousels, Collections, Feed videos, Shop and Explore videos. All of which have their own ad specs to abide by.
However, with the Mojo app, you can create Instagram ads for Reels, Stories and Feed videos without having to worry about file formatting!
Exciting Instagram ad features in Mojo
To make your ads entertaining and engaging, you'll need more than just video footage. Sure, you can find a plethora of features within Instagram itself, but we guarantee you'll have more fun creating it in Mojo.
Feel free to download the Mojo app and explore our features yourself. However, here is a breakdown of our most popular ones:
- 400+ premade templates: Find the perfect templates that capture the essence of your brand. Or you can create your own.
- Personal brand kit: Make video ad creation even faster when you save your favorite colors and fonts. Apply them to nearly any template to customize it in a pinch.
- Mojo Teams: Collaborate with your team members to make Instagram ads on a shared platform before posting.
- Auto captions: Ensure that everyone gets the message with auto-generated captions that are easy to edit.
- Background removal: Let your products speak for themselves (and get rid of that worn out sofa in the background).
- Logo effects: Highlight your logo with various filters and effects so you put your best foot forward when you go viral.
Just a few that you can play around with to maximize the quality of your video ads!
Team collaboration for your Instagram ads
Here's something you can't really do easily when you make Instagram ads on the platform: Real-time sharing and collaboration.
Mojo Teams makes it easy to create, edit and share your in-progress videos with your teammates. It just simplifies the entire process so that you can continue to put out the best videos over and over again. Don't let clunky communication slow you down!
How to make your Instagram ads in Mojo
Now, let's walk you through how to make your first Instagram ad within Mojo. Soon enough, we hope to see an entire Instagram ad campaign in the works!
Step 1 - Download the Mojo app
First things first: Make sure you download the Mojo app. You have the option to use a free account or sign up for Mojo Pro, where you can access all of the features without limitations.
If you have a team of people to create your ads, make sure you enable the Mojo Teams feature. It's an easy and intuitive way to manage your brand and videos for Instagram ad campaigns in one place.
Step 2 - Gather all of your media
To create your first ad, record some content! Gather up pictures, notes and video footage. Don't worry about organizing anything yet.
Once you're ready to create your first Instagram ad in Mojo, you can instantly upload and drag-and-drop your media into your video template.
If you're new to marketing on Instagram, we suggest you also check out our Instagram marketing guide for newbies. It will give you an idea about what footage you should be recording and what content works best to grow on Instagram.
Step 3 - Create an ad in minutes
Once you have all the pieces that you want to incorporate into your video, it's time for some fun!
Within the Mojo app, you can choose various file formats. No matter which option you choose, it will be optimized to fit the screen and Instagram video spec requirements. Mojo has got you covered when it comes to video file formats for Instagram Feed ads, Instagram Story ads and Instagram Reels ads.
Once you choose the right file format, scroll through our wide selection of video templates. From bold sports templates to breezy minimalist templates, we know you'll find something you'll love.
As you create your first Instagram ad in Mojo, don't forget to add compelling messaging, calls-to-action, special effects graphics... and whatever else you'd like.
Step 4 - Post your ad to Instagram
Even though it may take you a little longer to create your Instagram ad in Mojo the first time, the process will get significantly faster with each new ad campaign.
And don't forget: Create your brand kit in the app to save brand colors, fonts and more. Then you can apply those to nearly any template or share it with people on your team.
When you're ready to post your Instagram ad, all you have to do is upload it to Instagram or save it on your phone for later. Just open your Instagram app or ads manager, and follow the prompts.
Luckily, at this point, your ad creative is nearly complete. You may just need to input information about how you want to run the Instagram ad based on your goals. For example: You can choose goals to boost awareness or to send viewers to your shop.
From there, once you've set up your ad on Instagram, monitor the engagement statistics after posting. Video ads tend to do much better than regular image ads, but you should test and compare your actual engagement.
Final tips for better conversions on a video ad
Before you dive headfirst into creating your first Instagram ad, we'll give you some tips that will encourage more people to click on your ads! No matter what kind of content you post - whether it's a video ad (or even a static photo ad) - here are some things to keep in mind:
Focus on the first 3 seconds
This really applies to video ads, but you could still consider this for photo ads too. Successful ads captivate the audience within the first 3 seconds. So, start with high-action, stunning imagery upfront.
Advertise to users on WiFi
Did you know that you can specifically run Instagram ads to people who are connected to WiFi at the time? If a user is not connected to WiFi, this can make videos buffer - and buffering video ads are a total buzzkill.
Prepare for video loops
Instagram will sometimes automatically loop your video ad over and over. This can keep the viewer entertained while also making sure they see the whole video. Knowing that video looping is a possibility, think about how you can design your video based on looping. Consider adding music fades. Or, shoot your videos so that the end and beginning run seamlessly together.
Emphasize with text
Utilize the power of great copywriting to get more conversions on your Instagram video ads! When creating an ad with Mojo, you can use headlines or auto captions to highlight key points and calls-to-action. This will help your audience know exactly what to do to convert.
Plan out your video ads with purpose
Very rarely do videos go viral without rhyme or reason behind the content. Always strategize the benefit to your viewers. Prove to them why watching your video ad will be valuable to them. And while you don't always have the creative energy to knock out captivating ads, record and work when you're feeling inspired, and schedule your content in the weeks to come.
Looking to upgrade your social content? Subscribe to Mojo Pro today and get started!