Top 5 social media trends to try this month
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If you want to improve your social media marketing and set yourself up for a fantastic year, you still have plenty of time. The amazing content you create this month can inspire sales and engagement for months to come.
In this post, we'll discuss the top 5 social media trends that you should try this month. They're all focused on boosting engagement and building a large, loyal customer base (or fanbase).
What are the social media trends for 2023?
Now that we're well into February, social media marketers are starting to see if their 2023 predictions are coming to fruition. Some trends will only last a few weeks, whereas others will define the year 2023.
However, at Mojo, we want to give you viable marketing strategies that will help you gain attention this month and beyond. That's why we chose some fresh, yet evergreen social media marketing trends to discuss. For additional guidance, check out this related article: 6 easy tips to elevate your social media marketing strategy
Next, we'll talk about the top trends you should try this month. But luckily, all of these trends can be used month after month to boost engagement rates and growth on your socials.
5 top social media trends to try this month
The time is now to experiment and analyze how well these social media trends work for you. With each one, we'll discuss what to do and how to analyze if it works well for your brand.
1 - Instagram Story exclusive sales
Instagram Stories are all the rage, so use them wisely this month. A sales-savvy trend to try is to offer exclusive sales solely in Instagram Stories.
For example: You provide a unique discount code in Instagram Stories. It obviously won't last forever and won't be seen by everyone, but that's what makes it pretty effective. Your audience will feel like they're getting in on something special and feel the pressure to buy now or miss out on a great deal.
And stick to your guns. Only offer a special discount on Instagram Stories. Try to avoid posting it as a regular post too. Remember: Keep it exclusive and temporary!
Some business owners and creators may hesitate to offer such an exclusive and time-sensitive offer. However, that is precisely why such a post can work wonders on conversions. Exclusivity and urgency are two key factors to boosting sales, sign ups or whatever else you're trying to accomplish.
How do you know if this works? You'll have to do a little analysis on this one. If you're able to provide a unique code, see how many people converted with that unique code. Otherwise, check out your engagement rates on that post.
2 - Themed social media content
We're not talking about Hawaiian themes or Presidents' Day dress-up. We're talking about creating uniform branding on your social accounts. You see this done primarily on Instagram accounts, however, we believe it's most effective if accomplished across all socials.
What does themed social content entail? Themed social content is a way to create a distinct brand that followers come to know and love. It involves redesigning what you post using brand colors, themes and styles. Every post complements the overall brand. And the more themed social content you have, the more professional your brand looks.
Themed social media content doesn't just help you out. It also makes posting way easier and faster. For example: In the Mojo app, you can save your fonts and brand colors in our Brand Kit. Then, when you go to create a new video post, you can automatically apply your branding with just a few taps. It makes video creation on Mojo even quicker.
How do you know if themed social posts work for your brand? You might see better engagement from your existing followers. They'll instantly know who posted and they'll begin to formulate a distinction in their mind. In addition, check out these 13 tips to make your Instagram more attractive.
3 - Free social media content
Most business owners and brand creators get really nervous about sharing free content. After all, you want to make money, right? You may be afraid that people will come to your socials and "use you" to get free information.
But free (and highly valuable) content is the name of the game. Everyone is doing it. In fact, it's been working so well for social media marketing that it has been a top trend for years now.
On social media, you'll see huge accounts offering free webinars, free workshops, free guides, etc. And yes, you are giving something away without the guarantee of a sales conversion later on. However, free and valuable content works wonders on engagement rates, exposure and brand trust.
So, what should you offer as free, valuable content? Like we mentioned before, you could offer educational information via a guide. This is useful for service-based brands, thought leaders and the like. If you're an e-commerce brand, consider discounts or free gifts. However, you could pair your hair-styling products with a free guide about how to do 101 stylish updos.
Remember that free, valuable content should give your audience a tangible win. For example: They should be able to lose the first 5 pounds. They should be able to create the perfect curl. They should be able to stage their home for success - all because they learned something valuable from your free content.
How do you know if free, valuable content was worth it? You'll most likely see a boost in followers, an increase in email signups and more views on your content. Even though your goal might be more sales, this is the first step to growing your brand authentically.
4 - Strategic collaborations
Social media is all about making connections, so don't be afraid to collaborate with another brand. Complementing brands - such as a men's shaving company and a men's hair growth company - make a killer collab. They have the same target audience and they both offer something different but equally desired.
Not only do social media collaborations give you extra content, they can also help boost exposure of your brand. Your followers can become the partnering company's followers and vice versa.
How do you know if it worked? Watch for an increase in followers on your account but also on your collaborating partner's account. While you might wish to see more action on your content, continuous collaborations can help you get seen by new users over and over again.
5 - Social media mindset reframes
On Mojo's socials, we've actually posted about social media marketing "mindset reframes." We've debunked myths that might be holding you back from achieving your goals. However, you can do something similar on your account with your audience.
All you have to do is list limiting beliefs that your target audience has. These may be in the form of hesitations to purchase your product or common problems they face. Consider these your audience's current "mindset."
Then, your post goes on to debunk or reframe their mindset with positivity and viable solutions. For example: A water bottle brand might talk about how customers believe there is no way to keep water ice cold for 24+hrs. Yet, you can debunk this idea by explaining your unique bottle configuration does exactly that.
How do you know if these "mindset reframe" posts actually work? Sure, you may get likes on your posts, but you'll likely see an increase in sales or conversions. Debunking myths and addressing hesitations is a classic and effective marketing tactic that you can use on your social media accounts.
Create trending content in the Mojo app
At Mojo, we're always looking out for top social media trends that are worth trying. Play around in the Mojo app to see the latest video templates and features.
We make it easy to jump on top video trends with drag-and-drop templates that can be completed in minutes. They're also perfectly formatted to fit nearly any social channel you choose. Between auto captions, background removal and dynamic fonts, you can create fresh and inspiring posts that grow your brand authentically and effectively.
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