How to make real estate Reels that are worth watching
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As you try to grow your Instagram audience, you may be struggling with how to create Reels that gain substantial traction and engagement.
What Instagram Reels do well in real estate marketing? What kinds of things should you be posting?
In this post, we’re going to talk about how to make real estate Reels that are “worth watching” (we’ll define that too).
You’ll get a list of 6 Instagram Reels to try. You’ll also learn what every Reel needs to accomplish in order to have a fighting chance at higher engagement.
By the way: If you want a beginner’s guide on how to create Reels, we suggest you check out our complete Instagram Reel guide.
Real estate Reels that are worth the watch
What makes a real estate Reel “worth the watch?”
From a business perspective, your Reels need to accomplish one (or several) of the following in order for them to be “worth watching” to your followers. A great Instagram Reel:
- Entertains your audience
- Educates your audience
- Inspires your audience
- Proves that you’re the best real estate agent for someone in your audience
- Gives your audience valuable information
- Shows the transformation or result of working with you
- Brings emotion (such as humor or excitement)
- Feels relatable to the pain points of the audience
- Answers questions they have
- Proves you can “walk the walk”
- Builds your street cred with clients and viewers
If your real estate Instagram Reels can accomplish at least one goal from above, you’re on the right track to gaining mega traction with your audience.
6 real estate Instagram Reels you need to try
No matter where you work or what kind of real estate you specialize in, we highly recommend trying out these Instagram Reels ideas. They’re extremely engaging and perfect for grabbing the attention of existing and/or new users.
#1- Listicle real estate Reels
Who doesn’t love a great listicle? From blogs to vlogs (and beyond), listicles continue to shine as high-performing content.
For your real estate brand, you can do a listicle with just about anything, such as:
- 10 ways you’re ruining your chances to sell
- 5 common mistakes first-time buyers make
- 4 things to look for in a real estate agent
Your listicle real estate Reel should be punchy and packed with bite-sized tidbits of information that your followers can retain and use.
Why is this type of real estate Instagram Reel worth watching? Goals achieved below:
- Entertains your audience
- Educates your audience
- Gives your audience valuable information
- Answers questions they have
#2 - Myth buster real estate Reels
People are always curious about myth busters, even in real estate. After all, if they believe in inaccurate information and misconceptions, that may cost them big when it comes to buying and selling property.
So, do a myth buster PSA that will help buyers and/or sellers get a better outcome. Some ideas for myth buster real estate Reels:
- Myths that prevent you from choosing the right real estate agent
- Do you really have to do the home inspection?
- Is radon actually a big concern?
- Misconceptions about buying “high and dry” property
From these Reels titles, viewers know that you will provide a reality check. The benefit of watching your Reel is apparent - and they’ll feel better listening to an expert like you.
Why is this type of real estate Instagram Reel worth watching? Goals achieved below:
- Entertains your audience
- Educates your audience
- Gives your audience valuable information
- Answers questions they have
#3 - “How to” real estate Reels
If you want to bring value and grow organically, give free education. The more helpful you can be, the better.
Some examples of helpful how-to’s for your real estate Reels:
- How to take great pictures for your listing
- How to choose the right house
- How to craft a killer offer
- How to live in your house while selling it
Are you worried that you’ll “give it all away” in your Reels, and people won’t need to hire you? That’s a common concern among many business owners. However, clients understand that your expertise reaches far beyond what you can share in your real estate Reels.
Besides, if some of your viewers are the DIY type, they would have never become your clients anyway.
People who are real contenders to be future clients will love how generous you are with information. If your real estate Instagram Reel can give them a small win, they’ll continue looking forward to your content. And the more you get in front of their face, the better they’ll remember you when it comes time to find a real estate agent.
Why is this type of real estate Instagram Reel worth watching? Goals achieved below:
- Educates your audience
- Inspires your audience
- Gives your audience valuable information
- Answers questions they have
#4 - Trendy real estate Reels
Stay relevant by participating in the latest social media video trend.
Even though it is wise to plan and schedule your content in advance, keep an eye out for new trends that emerge overnight. You can ride the wave of a new trend if you do it quickly. You might also gain the attention of the Instagram algorithm to get placed in front of a wider audience.
Not sure which trends are best for real estate? We have an entire article dedicated to the latest trends! We talk about which ones are worth your while in real estate marketing, so check it out!
Why is this type of real estate Instagram Reel worth watching? Goals achieved below:
- Entertains your audience
- Gives your audience valuable information
- Brings emotion (such as humor or excitement)
- Builds your street cred with clients and viewers
#5 - Listing real estate Reels
You already have tons of footage from your listings. Create a compelling Instagram Reel for your top property. You never know… someone on Instagram may bite!
If you only have photos, create a slideshow with music, special effects and transitions. If you have video footage, try to showcase the cool and unique features of the place.
People love getting a glimpse into high-end homes, so buyers and curious “others” will start to rack up those viewing numbers.
Why is this type of real estate Instagram Reel worth watching? Goals achieved below:
- Entertains your audience
- Educates your audience
- Inspires your audience
#6 - Client real estate Reels
If you have a client who wants to get on a Reel and talk about their experience working with you, cool.
However, you can talk about a client’s journey anonymously. In the Reel, talk about what they were looking for, how it went, what they decided to buy and how much they paid.
You could also create an Instagram Reel for your sellers too. The goal of this Reel would be to show the results you got for your clients, proving to others that you know what you’re doing, and you do it well.
Why is this type of real estate Instagram Reel worth watching? Goals achieved below:
- Educates your audience
- Inspires your audience
- Shows the transformation or result of working with you
- Feels relatable to the pain points of the audience
- Proves you can “walk the walk”
- Builds your street cred with clients and viewers
Real estate Instagram Reels made easy
Now that you have several ideas for real estate Reels, create amazing Reels effortlessly in the Mojo app.
With over 400 stunning templates, all you have to do is plug-and-chug your photos and videos into the templates. Within minutes, you can generate professional-quality Instagram Reels that are ready to wow your audience.
Looking to upgrade your social content? Subscribe to Mojo Pro today and get started!
