Instagram Reels Trends for 2022
If you have the Instagram app then you're probably used to scrolling through several Instagram posts a day, but creating reels is a whole other minefield compared to simply sharing a cover image and writing a witty caption...
An Instagram reels video is similar to video content you see on other social media apps like TikTok. The duration of reel video formats is the same as TikTok at 60 seconds which means you need to make them perfect.
That's why you need to consider things like video dimensions, a reels thumbnail, and the correct file size. But, before you can impress your followers with killer feed videos you need to plan the best content.
So, if you're asking yourself what are Instagram reels? Is there an Instagram reels tutorial? And, how to use Instagram reels to improve your business?
Then, grab yourself a cup of coffee and keep reading!
Instagram Reels Trends for 2022
A new year means new, exciting trends on the Instagram reels app. Here's how to get the most out of Instagram stories and how to create the most attractive reels cover in 2022.
1. Daily Vlogs
In recent months vlogging has become a popular trend online. This format can be streamed on mobile devices as vertical video or a feed post. Your followers can re-watch these vlogs on IGTV videos and your timeline.
If you're struggling to create content for Instagram posts then a daily blog is a super idea. All you need to do is record your office, the work culture, and a glimpse of what goes on behind the scenes in your business.
While editing you can add one of the trending songs on Instagram reels 2022 and that's it. It's as easy as that!
2. Process Video
Some people love to learn and observe the process of making your product or how you deliver your service. If your current Instagram reels are not working then you might want to try this option.
You don't need to make an entire in-depth documentary about your process but a short and sweet video will do the trick. An Instagram reels length allows you enough time to give your audience the most crucial information.
3. Story Reel
Stories on IGTV and elsewhere on social media are a wonderful chance to connect with your audience and share a story. For example, if you talk about a funny incident or annoying situation it makes your content more relatable.
When it comes to Instagram reels vs TikTok, there is no denying that Instagram offers a better chance to personalize videos. Plus, who doesn't love reading a fun story on their phone, right?
4. Inform Your Viewers
If you want people to get interested in your products you need to provide them with the right information. A great way to do this is by using how-to instruction reels.
Using reels as a means of showcasing your best products and providing a guide to using them will encourage people to go to your website and get in touch.
5. It’s All About the Thumbnail
A strong, eye-catching thumbnail is crucial to success with Instagram reels. If you want to make it onto the explore page then think carefully about your thumbnail and pick an image that captures your concept.
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Instagram Reels FAQs
No matter whether you're new to Instagram reels or you're looking to boost the engagement rates you probably have some questions about how to make a reel on Instagram.
For instance, you might be wondering, what is the best time to post reels on Instagram?
Well, deciding the right time to post your reel on Instagram will depend on where you live. As a general rule, the best time of day is 10:00 am to 3:00 pm.
Or, you're thinking, how long can Instagram reels be? Normally, an Instagram reel can last up to 60 seconds. It was previously 30 seconds but Instagram changed this to compete with TikTok.
Finally, the most common question about Instagram reels, how do you make Instagram reels?
You'll be happy to hear that making an Instagram reel is made up of four essential steps. Coming up with a concept, shooting, editing, and posting.
Benefits of Instagram Reels
Even though learning about Instagram reels and Instagram reels dimensions such as the ratio 9:16 might seem pointless when you have five hundred other things on your to-do list, investing the time into them could pay off.
More and more businesses are looking to animated visuals like Instagram reels to reach a wider audience and boost sales which is why you need to add them into your marketing strategy.
Now, if you're wondering, what are the benefits of Instagram reels and will they help my company? Then, the answer is yes. They absolutely will!
One of the biggest benefits of Instagram reels is that they increase engagement rates on your posts. As we all know engagement is the key to success when it comes to building a brand on social media.
So, a simple trick of creating a reel might draw more attention to your business and save you money. As well as this, you can get creative with the visuals and add cool effects, bold colors, and vibrant text.
If you're looking for a little help with creating your next Instagram reel then Mojo has you covered. You can find all the effects and features you need to create an eye-catching and memorable reel for your feed.
With the right platform to create your Instagram reels and a well throughout concept you really can't go wrong when making a post like this. And, your business will thank you for it.
Get Your Instagram Mojo Back
If you've been experiencing dropping numbers with your engagement rates on Instagram posts then starting to make reels on your stories' IGTV feature might be the solution to your problems.
Mojo is one of the best 2022 Instagram reels app that enables you to produce exceptional content for animated visuals that will get your brand noticed and build better awareness for your company. You'll have a flock of new followers with this type of post.
That's a guarantee.
So, if you're interested in using Instagram reels but don't know where to start, or you're struggling to come up with new content, then Mojo is here to help.
Looking to upgrade your social content? Subscribe to Mojo Pro today and get started!
