7 benefits of using hashtags for #Reels to grow your Instagram

Do you want your business to grow on Instagram? Instagram reels are now in the spotlight, as a useful way to gain followers. Reels increase your reach, but more businesses have entered the fray. The heightened competition requires as many optimizations as possible to stay ahead. Some business owners add hashtags to their Instagram posts. This extra optimization provides several benefits that can lead to more visibility in the algorithm.

Want to learn about using hashtags on Instagram reels to get more views? We'll share some benefits of using them for your business.

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Let's look at the 7 main benefits of using Hashtags in your content!

The power of Hashtags on Instagram

1. Hashtag Ideas Help with Finding Your Content

Some brands and influencers struggle to come up with content ideas. They wonder which ideas will appeal to their audiences. Your hashtag strategy can help you come across new ideas.  A hashtags page can remove those uncertainties. Creatives can review other reels to understand what content gains the most engagement. They browse the explore page and use successful reels on Instagram as inspiration for future content. You can assemble a list of hashtags for marketing and content ideas purposes. Most hashtags will intertwine. You can also review other reels to discover the ideal Instagram reel length. It varies for each niche, but broad similarities exist.

2. Make your reels trendy on Instagram

Most social media platforms have trending topics. You should create some reels on Instagram geared towards those topics. Trending reels gain significant traction. These can quickly attract thousands of viewers and a surge of new followers.

Using hashtags on Instagram opens up the possibility of a trending reel. You can also review trending hashtags and quickly create reels around those hashtags. Whether it's a dancing video or something else, responding to trends helps you grow. This strategy helps you capitalize on real-time attention and engagement metrics. More people actively search out reels connected to trending topics.

You can also look through your analytics to discover the best time to post reels on Instagram. Posting at optimal times will help with momentum. Staying alert on Instagram hashtag ideas leaves you more prepared for trends. Posting during the peak of trends will increase your visibility. Some brands take off on a single trending reel.

3. More Variety for Your Instagram Account

Instagram reels provide more variety for your Instagram account. Including hashtags ensures this content grows your account instead of being a hobby. Followers can browse through posts, stories, reels, and other content. Providing all of these options will help you attract followers and keep them on board. Each post allows you to show up in front of your audience. Each hashtag lets you show up in front of a new audience. Various content assets can combine to grow your account.

4. You Can Include Many Hashtags

Adding a single hashtag gives you more visibility. You can add up to 30 hashtags to your Instagram reels. This limit makes them searchable via more queries. Some brands and influencers gather more than 30 hashtags during the research process. You can create multiple hashtag lists and rotate through each one.

Posting more often will help you cover more ground with the hashtags. Review the data to see which hashtags trigger the most momentum. You can eventually prune your hashtag list to focus on top performers. Include more hashtags than you think you need. The wide selection of 30 hashtags will provide you with many data points as you post more reels.

Empower your business with a hashtag

5. Connect with Your Target Audience

Instagram hashtags help you connect with your target audience. People often search hashtags to find the content they desire. Hashtags help your Instagram reels show up for more search terms. New posts show up on the top of hashtag search results. You can review hashtags and create content around popular hashtags. Connecting with your target audience will improve your conversions. Sharing content to a large audience without any targeting will hurt engagement rates. 

Instagram associates low engagement rates with low-quality posts. The platform buries this type of content from users' feeds. Getting a head start with your target audience can lead to higher engagement rates.

6. Find new Customers with the search option

People don't randomly search for hashtags. They search with the intent on the Instagram reels app and anywhere else. Some people look for entertaining hashtags. They want to binge Instagram video content and posts to take a break from work. Other Instagram users search hashtags because they need help with a problem. Some people search #SEOTutorial because they need help with search engine optimization.

SEO agencies can create reels with this hashtag in mind. They'll reach out to people actively looking for an SEO tutorial. Some people will happily do SEO on their own. A free guidebook or training course can entice this crowd. Others will want someone to do SEO for them. These users are looking for reputable brands and service providers. Sharing your SEO knowledge will show prospects that you know the topic well.

You can mix customer-focused hashtags along with broader hashtags to increase your traction. That way, your engagement numbers will impress prospects.

7. Branded Hashtags for gaining traction

You can incorporate several popular hashtags that gain traction. When you post with these hashtags, you compete with other creators.

Businesses and influencers can include a custom hashtag in each reel. This identical, branded hashtag sorts your content. When people click this hashtag, they only see your reels. You can make up a hashtag that includes your company's name. Some followers will know you for that hashtag.  This hashtag doesn't attract many new visitors. However, it helps retain your existing followers and gives them a place to find all of your content.

You can come up with different branded hashtags depending on your reels' topics. Create a unique hashtag for your brand and start including it.

Tap into the Benefits of Using Hashtags

The benefits of using hashtags outweigh the time commitment. You only do the research once. Following which, you can use the same set of hashtags.

Hashtags get visibility, but quality content boosts engagement. Mojo can help you create stunning reels. We make it easy to create animated visuals to highlight your reels.

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