Helpful Guide to Using Instagram Reels To Grow Your Account

Instagram reels let you create fun video content that you can share with your IG friends or with anyone on the platform (if your profile is set to public.) You'll need to have an Instagram account to be able to make Instagram reels. It's easy to get started — open the Instagram app and Select Reels located at the bottom of the IG camera. You can find editing tools on the left side of the screen, which assist you in creating fun and entertaining Instagram reels for your followers.

While Instagram provides its users with tools to help create and publish reels, we suggest that you try a more helpful tool that can help you turn reels into animated and powerful visuals.

What Are the Tools Available to Create Content?

Some of the tools provided by Instagram include:

Audio

You're allowed to use original audio, but Instagram users who have access to your reels can use your original music by selecting "Use Audio" from your reel. The moment you publish reels with original audio in them, all the users can use these for their videos. If you don't want to use your audio, Instagram also has a music library to help you publish fun and exciting reels.

Timer

Just like your camera, a timer is also available on Instagram reels. Simply record, set the timer, and record reels hands-free. You can record just one reel or a series of clips on Instagram.

AR Effects

Effects are created by Instagram and by users all over the world. You can use different effects to help you add variety to the series of clips you plan to publish to your Instagram accounts. For example, adding text and stickers can make your reels look more fun and engaging. You also have the option to slow down or speed up parts of the video.

How to Share Instagram Reels

Once you're done recording and editing the video, it's time to tap Next to let you share your reel. Don't forget to add a caption including hashtags for more visibility. If you're not sure about your reels and prefer to edit them at a later time, simply save it as a draft.

You can share Instagram reels in two ways:

You can share the video to your tab only, allowing your followers to access the clip. Instagram may also pick it up and feature it on Explore's page.
Another way of sharing is through your Instagram Feed. When you choose this option, the reel also shows up in your profile, along with your photos.

Instagram Reels vs. TikTok

Instagram Reels and Tiktok are similar as they mostly have the same features. Reels have an Audio feature that users can add to their reels, while TikTok also lets its users choose from a library of sounds to improve their videos. Both also allow users to record videos at different speeds.

However, there are a few technical differences between the two. One of them is that TikTok lets users record videos for up to three minutes long. How long can Instagram reels be? With Instagram, however, you can only create 60-second videos.

TikTok also has a Stitch feature where they can clip and include scenes from other users' videos on their own. Unfortunately, Instagram still doesn't offer this feature.

When to Post Instagram Reels

When is the best time to post reels on Instagram? If you want the highest engagement, consider posting on Tuesdays at 8 AM, Thursdays at 11 AM, and Friday at 4 AM. However, keep in mind that these are for US audiences only. Find out your target audience — which country they are located in — and determine what time they're usually awake. We highly recommend using Instagram Reels Analytics to help you understand your audience better. But you'll need to switch your account to a business account to take advantage of Instagram Insights.

Using Instagram Reels

This Instagram reels tutorial also includes helpful information on using Instagram reels. Below are some of the ways to use reels:

Sell Products or Services

Major brands like Maybelline and Sephora are already on reels. It helps them showcase their products to the whole world. You can do this too!

If you have the best tools to help you create engaging and powerful reels, it would be a lot easier to market your products. While Instagram provides tools, we highly suggest you invest in a more advanced tool like the Mojo app to help you create better videos.

Share Educational Content

If you love to cook, why not share your best recipes on reels? You can share helpful tips or secrets to help your followers learn new skills. Chefs selling cooking lessons or cookbooks can use reels to share tips and showcase their books or lessons.

Products or services announcements

Are you planning to sell our products or services at big discounts? You can use reels to inform all your followers. Instagram reels are an excellent tool for creating brand awareness, increasing traffic, and driving conversions. However, you need to make sure that the videos you create are highly engaging.

Use Mojo App for Powerful Visuals

Instagram reels are an effective way to create awareness and generate more revenue for your business. However, you need to have the right tools for creating powerful visuals that will motivate a user to take action. Download our Mojo App to turn your stories into animated visuals. Hundreds of effects, animations, stickers, and templates are available. Better yet, consider signing up for the Pro version to get more perks. So what are you waiting for? Contact us now if you have any questions, or subscribe today!

Looking to upgrade your social content? Subscribe to Mojo Pro today and get started!