What are the best times to post Reels on Instagram?

What are Instagram reels? It's a feature offered by Instagram to all users. Creating reels is easy — as long as the right tools are available, you'll be able to create entertaining and powerful Instagram reels that can help you grow a massive following.

While content matters, it's also crucial to know when to post reels on Instagram. Are there more users in the evening or during weekends? You need to know the best times to publish reels for maximum engagement and maximize the best results.

How Instagram Reels Work

Unlike Instagram stories, reels don't disappear after 24 hours, which means more users can view them. Having a huge collection of engaging reels is a powerful tool that you can use to maximize engagement and sell products and services.

What are Instagram reels, and how long can Instagram reels be? Instagram reels are videos that you can publish in your Instagram feed. The videos can go up to 60 seconds, and you can share this either privately or publicly. Like Tiktok, Instagram also provides tools to help users make engaging videos. But if you want your videos to stand out, we suggest that you invest in tools that are tried and tested to let you create powerful animated videos.

Instagram Reels vs. TikTok

Both provide users the opportunity to share videos with their friends or the public. The only difference is that you can create longer videos on Tiktok than on Instagram. How long can Instagram reels be? Instagram reel length is only up to a minute and up to three minutes for TikTok. Also, TikTok is a social media platform just like Instagram, while Instagram reels are just one of the platform's features.

Creating Instagram Reels

Do you know how to make Instagram reels? It's quick and simple! Just open the Instagram reels app and choose Reels. You have two options to create reels on Instagram: by uploading your video footage saved on your camera roll or by pressing and holding the record button to record video.

You can record videos one at a time or publish a series of clips or reels.

Tap Audio if you want to use the Instagram music library for your reels or use an original song. You can also find trending songs on Instagram reels in 2021.

Users can also change the video's speed and add special effects and a timer to determine how long the video will be.

You can also trim or delete previous clips that you have recorded by tapping the clip and then editing the video. After recording the video, feel free to add drawings, text, or stickers.

If you're having problems with how to make a reel on Instagram, or Instagram reels isn't working, feel free to utilize the Instagram reels tutorial.

a woman working on her computer with a cup of coffee in her hand

How to Use the Reels Feature

How to use Instagram reels? Whether you simply want to express yourself or create awareness for your brand, publishing Instagram reels can significantly help.

With reels, you can share educational content, showcase your best products and services, announce offers and contests, widen your reach, increase traffic, and convert more sales.

Regardless of your goals, ensure that you have the best tools to create irresistible Instagram reels because visuals are extremely powerful tools to engage, motivate and encourage users to take action.

Helpful Tips to Maximize Engagement Through Instagram Reels

If you're Instagramming for business, we suggest you don't just plan your content, but it's best also to have scheduling tools to help you manage your Instagram better. Better yet, ensure that you take advantage of the Analytics tool to help you determine if your marketing strategy is working or if you need to polish it more.

When you find the best time to post on Instagram, more Instagram users will engage with you. You can attract more followers if you make your profile public.

Below are some tips to help you trigger a massive following on Instagram through reels.

Step 1: Switch to a business account to get access to Instagram Insights. You'll know where your followers are from, and that, in turn, can help you create reels tailored to them.

Step 2: As soon as you know where your audience is, it'll help you determine what time they are usually awake. Publish content on these times.

Step 3: When it comes to reels, quality and quantity are important. Get better tools and produce more content.

How to Create Successful Instagram Reels

Do you know that successful reels are featured on Instagram's Explore page? About 50 percent of Instagram use Explore to discover new reels, and it's an opportunity to create brand awareness.

To have a successful reel, you must create powerful content and publish your posts at the best times for maximum engagement. And this is where our Mojo app comes in. Hundreds of templates, animations, and effects are available to help you create attractive Instagram reels. We highly encourage you to use the Pro version, in order to unlock more features.

Looking to upgrade your social content? Subscribe to Mojo Pro today and get started!