Top 10 TikTok real estate trends to follow in 2022
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If you’re trying to grow your TikTok audience and/or get leads for your real estate company, this article is a must-read for you.
We’ve scraped TikTok to find the top 10 TikTok real estate trends that are working for brands big and small.
And when you’re ready to level up your TikTok, use the Mojo app to create stunning, viral-worthy visual content!
Top 10 real estate trends on TikTok
Let’s look at a list of the top TikTok real estate trends. We’ll analyze their effectiveness and discuss if you should be doing them as well.
#1 - This or that
You’ve probably seen the “this or that” trend on TikTok before. As a real estate business, it’s a really fun and engaging way to include your entire staff.
Let viewers see who works with you. After all, it’s crucial for nurturing the “know, like, and trust” factor. If your TikTok followers are potential clients, the “know, like and trust” factor is imperative to your online and offline success.
To help you conjure up some ideas for your own “this or that” TikTok post, here is a brain dump for real estate agencies:
- Commercial or residential
- Casual or business attire
- Call clients or text clients
- Vacant land or existing property
- Rural or metro
- Downtown or uptown
- Less than $2M or more than $2M
- English or Spanish
Why would these ideas work well to engage your TikTok audience?
Viewers can learn a lot about your team! Keep it professional, or get a little fun. Either way, viewers will instantly know more about who you are and how you work.
#2 - Prepping for the sale
Treat your TikTok viewers to a little behind-the-scenes excitement! There are various ways to “get ready” for a sale, such as:
- Putting on your makeup
- Straightening your collar
- Signing paperwork
- Handing keys to your buyers
- Slapping a “sold” sticker on a sale sign
What’s so great about this TikTok real estate trend?
If your TikTok audience is primarily potential clients, this trend gives people a glimpse into the result that you can provide. So, feel free to glamorize the steps leading up to the sale. It’s what your clients are hoping for when they work with you.
#3 - Back and forth with clients
Dialog back and forth between you and a client can be extremely engaging for your TikTok audience. People love stories!
The “back and forth” real estate TikTok trend is a great opportunity to instill educational concepts. Such educational concepts could be:
- Cringeworthy situations
- Basic real estate topics
- Insights into the current market
- Common misconceptions
- Myth busters
But remember: Get permission from your clients if you’re going to use them in your TikTok. Otherwise, modified scenarios will do.
#4 - Interior design trends
Come off as an industry expert by sharing the latest interior design trends that you’ve seen on the market. Such insight could be:
- Easy DIY upgrades
- Swappable furniture
- Trendy paint colors
- Accent pieces
- Rooms to focus on
If your TikTok followers are potential sellers, this helps your audience better prepare their homes to sell.
The “insider information” that you provide to your TikTok audience will be priceless in terms of gaining people’s trust. Always give value to your audience. It’s the key to organic growth!
#5 - Favorite parts of your listing
What better way to show off your listing than to show off the best features? Cool things to show:
- Smarthome features
- Eco-friendly features
- Outdoor living spaces
- She sheds
- Quiet-close cabinets
- Remote-controlled front gate
- Landscape features (like a pond)
- Waterfront access
- Zoning perks
This TikTok real estate trend is ideal if most of your audience consists of potential buyers looking for that type of property. They will be particularly interested in looking at the highlights of your listing.
There are so many ways to do this trend, so we suggest sharing all kinds of highlights for various listings. Depending on your TikTok audience, different features will appeal to certain buyers.
#6 - The best open houses
If you host the best open houses that you’ve ever been to, good for you. Otherwise, it will still be engaging if you share footage from other open houses. Things worth mentioning:
- Entertainment for open house goers
- How many offers were received from that open house
- How many people toured the house
- Top questions received during the open house
- What made the open house so successful
- Things that were unique about the open house
Use this as an opportunity to teach your audience about what makes memorable open houses. This will be helpful for sellers.
And if the best open houses are simply out of reach (financially and logistically) for your particular audience, this TikTok real estate trend is a great way to simply entertain them.
#7 - What not to do
Give your audience some helpful insight about what not to do. This will speak volumes. Topics to consider:
- What not to do before a closing
- What not to do before an open house
- What not to do before accepting an offer
- What not to do before choosing a property
- What not to do before buying an investment property
Since the average person may be unfamiliar with the process, your expertise could potentially save people time, heartache, and hundreds of thousands in financial strain.
Plus, if a TikTok follower becomes one of your clients, hopefully, they have already learned about what will collapse a deal. So in the end, a little real estate PSA could save you some trouble later on, too!
#8 - Meet the team
This real estate TikTok trend is usually a comparison between two people, but you could showcase more. Team members, you could introduce:
- The head real estate agent
- The real estate agent with the most homes sold
- The mortgage broker
- The attorney
- The intern
No matter who you highlight, this is another opportunity to build the “know, like and trust” factor with your audience.
#9 - Step into the office
KRETZ family real estate office ✨🥰🏡 #workingathome #realestate #officelife #familyaffairs #immobilierdeluxe #boulognebillancourt #paris #netflixseries #netflix @netflix @netflixfr #kretz #theparisianagency♬ Beggin' - Måneskin
Invite TikTok viewers into your office virtually. A little look behind the scenes! You never know - some of your viewers may step into your office for real someday. Things to show off:
- Your curb appeal
- Your address
- Your lobby area
- Your breakroom
It’s also a great opportunity to showcase your in-office branding. Are you sleek and sophisticated? Causal and homey? Bridge the gap between your online presence and your brand in the real world.
#10 - How to show a home
This TikTok real estate trend may be best utilized if your audience is made of novice real estate professionals. They’ll look to you as a seasoned expert.
Tips you can give them in regards to showings:
- What key information to include when showing
- How to build instant rapport
- Mistakes when showing a home
- Instant turn-offs to buyers
- How to avoid seeming pushy
- Features to point out
- How to get an on-site offer
If you’re marketing to new or aspiring real estate agents, provide them with just enough information to give them a small win - then funnel them to your real estate courses, webinars, etc.
As you can see, the top 10 real estate TikTok trends are super versatile. They can be perfected to fit the needs and interests of your particular audience!
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