Instagram Stories stickers: 10 features for your business
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You may already know about the importance of using Instagram Stories in your overall Instagram marketing strategy. But how can you make them more effective at generating leads and getting conversions?
In this article, we’re going to talk about an underutilized feature of Instagram Stories that every business owner and social media manager should know about: Instagram Stories stickers
10 Instagram Stories stickers you should be using
If you don’t know what Instagram Stories stickers are or how to find them, let’s start there.
Instagram Stories stickers are add-ons that you can incorporate into your Stories. They’re called “stickers” because they look and act like stickers - but they really do so much more!
Where are the Instagram Stories stickers? Here’s a quick step-by-step to find them:
- Open the Instagram app.
- Navigate to your profile section, and tap the “+” icon up top. Choose “Story.”
- Select a photo or video that you want to add to your Story.
- Tap the square smiley face icon. It sort of looks like a sticker.
- Choose the sticker or search for one. You can modify the size, shape and direction of the sticker and place it anywhere on your media.
There are thousands of stickers to choose from, but we’re going to talk about 10 Instagram Stories stickers that are perfect for businesses.
Sticker #1 - Link
This one is super important for getting conversions from Instagram Stories. All you have to do is choose the link sticker and add the URL.
We highly suggest that you also customize the sticker text with a short CTA (AKA “call-to-action”).
Your CTA should be compelling and clear. The last thing you want is to have someone click the link sticker and then get confused by what they see.
For example: If the link is to your shop, use the CTA “Start shopping.” If your link is to a blog post, use the CTA “Read the blog.”
Always make sure the link sticker text matches where you’re linking too. Otherwise your bounce rate will skyrocket.
Sticker #2 - Mention
The mention sticker lets you tag another Instagram account so that people can easily click back and forth between the two accounts.
How would this help a business Instagram account? Mention stickers - similarly to influencers and collaborations - help you gain exposure in front of new users.
Work with influencers and other brands to get featured on their Stories. Be sure to return the favor, too.
Sticker #3 - Polls
These have been a big hit on the platform. While they’re fun to use on your personal account, you can use them on your business profile as well.
You can completely customize these polls with whatever you want. Here are some ways to use poll information to your advantage:
- Free market research
- Pain point analysis
- Product preferences
- Feature preferences
- New product ideas
- Feedback
- Content ideas
Can you imagine all the valuable insight you can gain from user polls? Use the results to formulate new products and make your copywriting more effective.
Sticker #4 - Quiz
Quizzes are fun for your audience, and insanely useful for you. Based on the results, you’ll have a better idea about who follows you and what they know (or don’t know).
Here are some ways you can strategically use Instagram Stories sticker quizzes:
- To determine if there are misconceptions related to your brand or industry
- To determine if people understand the solutions you provide
- To determine if people retained information from your previous content
- To determine if there are knowledge gaps in your audience
From there, you can take a look at your previous and upcoming content to educate your followers and cater to their exact needs.
Sticker #5 - Add yours
This sticker is a prompt that will encourage others to share the prompt (and their answers) in their Stories. People love sharing their two cents, so it’s a great way to kickstart lots of engagement with your followers.
The real question is: What prompts should you choose for the sticker?
If you hit the “dice” icon that pops up when creating the sticker, you can choose a random prompt like “Monday vibes” or “Coffee order.” However, as a business, we encourage you to be a little more strategic.
Want an example of how businesses can use this Instagram Stories sticker?
For example: If you’re a brand that sells high heels, your prompt could be something like, “(Add your) biggest frustration with stilettos.” You may get answers such as “not comfortable,” “can’t wear to work” or “hard to wear all night.” You’ll gain tons of free insight from this. Your customers want comfortable, work-friendly stilettos that they can wear from work to the club.
Use this kind of prompt to discover what pain points your audience is facing.
Sticker #6 - Countdown
Whenever you see a countdown, you can’t help but wonder what it’s for, right?
Use the Instagram Stories countdown sticker leading up to an event, sale, surprise or giveaway. Be sure to build excitement with hints. Keep people engaged with a little mystery. Then, slowly leak bits of information about what’s to come.
Sticker #7 - Questions
This is similar to the poll sticker, but people are able to type their responses in a more freeform style.
If you’re running a business account, here are some ideas about what kinds of questions would benefit you:
- Questions to users who already use your product
- Questions about why people hesitate to buy your product
- Questions about buyer preferences
- Questions about client background knowledge
- Questions to understand if there are common misconceptions
Aside from being really engaging, the responses can help you formulate new content ideas that will bring value to your audience later on.
Sticker #8 - Donation
No, this is not a donation sticker where the funds will go to you. Many people want to purchase from brands that are doing good for the world. So, a little “giving back” will do everyone good.
Not only will donations go to organizations in need, but your brand will build a reputation of philanthropy. That could make the difference between someone purchasing from your competitors versus purchasing from you. So when you can, do good.
Sticker #9 - Captions
We suggest adding captions to your content whenever possible. This ensures that people who are hard of hearing can still interact and experience your Instagram Story.
Captions are also helpful for people who retain information while reading. Making your Stories more accessible will boost trust and loyalty with your brand. It’s an easy thing that can make such a difference!
Sticker #10 - Product
If you sell products in Shops, you can use this Instagram Stories sticker to directly link people to your products.
This is great because it streamlines the process to buy your products. With just a tap, users will be directed to that exact product. As with any purchasing funnel, it’s important to reduce the number of steps a person has to take to convert.
Get stuck on Instagram Stories stickers
Once you start using stickers in your Instagram Stories - and see your conversion rates improve - you’ll love using them again and again.
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