Sign up for Mojo Teams and start creating professional content for all your business needs

How to organize your social content for 2023

The new year is here, and it's time to get excited about your 2023 social media goals! With the right planning and know-how, you can make this year your most successful one yet!

In this article, we will discuss how to organize your social content in a way that is efficient and effective. We've put together a list of tips that will give you the most bang for your buck: savvy marketing tactics, streamlined content creation and a path to more success (and less stress)!

11 ways to successfully organize your social content

Whether you have 100 or 100,000 followers, every social account can benefit from having a social media marketing strategy.

The right strategy will make your posts more effective in meeting your brand goals. Plus, it will keep the stress, pressure and workload to an absolute minimum. Now, that's not to say that your social media strategy involves zero work, but it enables you to work smarter, not harder! Let's get to it.

#1 - Schedule social media content sessions

First and foremost, you have to schedule regular time for social media. It's up to you if you want daily, weekly or monthly sessions - but you have to stick to it.

If you're trying to use your social media accounts to make money or grow your business, social media must be treated like an essential business task. So, pull up your calendar and book content sessions for when they work best for you and your team.

#2 - Perfect your content pillars

To create a distinct online footprint, establish or refine your content pillars. For example: You might sell fitness supplements, but your content pillars should cover a wider range of topics that interest your target audience.

Here are some avenues to explore when it comes to establishing content pillars:

• What are the company's values?
• What are your customers' values?
• How do your customers live?
• What can you and your audience rally behind?
• How can you relate to your target audience?
• What do your customers struggle with?

The sooner you define your content pillars, the better! They enable you to carve a distinct and memorable account online so you can grow a large and loyal following as quickly as possible.

#3 - Establish your posting frequency

If you're wondering how often you should post on social media, you can find all sorts of data online. And while that information is helpful, the best posting frequency on Instagram, Twitter, YouTube and the like is what works best for you.

Establish a consistent posting schedule that you can stick to - no matter what. Avoid stressing out yourself or your team. After all, 10 mediocre and hasty posts per week is just a waste of time. If you can only handle 3 well-crafted posts per week, go with that.

#4 - Create a system

You don't have to be an organization junkie to create a systematic social media process. Brainstorm and write down a workflow that you can follow again and again whenever you're creating posts.

This system should include scheduling the work, listing the tasks, designating them and meeting deadlines. You can do this all by hand or input this workflow into a project management software.

#5 - Automate where you can

You only get 24 hours in a day, and if you want to do more with your time, you have to automate. When it comes to managing your social media accounts, schedulers (like Later) come in handy. They save and post content when you want, so you can "set it and forget it."

Another way to automate your workflow is by choosing content creation apps that save your preferences. In the Mojo app, we make video creation easy, fast (and fun) so you can create on-brand videos in minutes.

All you have to do is set up your brand kit with colors and fonts. Then, you can input these settings into any future video in just a few taps. Check it out in the app!

#6 - Outsource for more power

We know DIY entrepreneurs like to stay in control of their brand. However, when it comes to organizing high-quality content (and sticking to the plan), you may need to outsource some tasks.

If you're hesitant, think of hiring a social media team as a business investment. With a team, you can do more, get better conversions and grow your business faster.

When it comes to social media, you can outsource all sorts of tasks, such as:

• Post analytics and engagement trends
• Competitive research
• Content, copy and visuals
• Account management and interaction

All of these tasks are necessary to grow your social media audience, but you may lack the time and energy they require.

#7 - Explore alternative content

If you're super stressed about creating hundreds (or thousands) of posts each year, know that there are some posting "hacks" out there. You can actually decrease the number of posts you create by branching out into other forms of content.

What do we mean by that? Here are some ways you can post new content, without creating it from scratch:

• Upcycle old posts
• Share or repost existing content
• Collaborate with other accounts
• Leverage the power of influencers
• Encourage user-generated content

As you can see, all of these posts are made by other people, yet they can still benefit your brand.

#8 - Prioritize content batching

Social media experts use content batching to pump out lots of great, on-brand content very quickly.

What is content batching? Think of it as a social media content power session! Basically, you sit down, gather all your photos, write all your captions and set them up - all in one sitting.

You can do content batching for all of your content pillars at once. Or, focus on one topic at a time. For example: If you recently wrote a blog post about the "benefits of lemon water," create several social posts based on this one blog.

Even though the posts are about the same topic (lemon water), you can alter the design, images, content and copy so they look like different posts. Make sure to spread these posts out over the course of weeks or months!

#9 - Revamp existing content

You don't have to recreate the wheel every time you want to fill up your social media content calendar. In fact, a large portion of your content can be upcycled posts.

Take a look at high-performing posts to see why they worked and how you can continue using them in the future. You should also look at your underperforming posts to see if you can salvage them and publish them again too.

When you take a look at what you've already created, you may be able to fill and plan your social media content calendar with some high-quality stuff!

#10 - Think ahead

You already know you need to fill up your posting calendar, but how far out should you schedule your posts?

We suggest planning as far ahead as possible, with a minimum of 3 months in the future. That way, you can take a breath, hunker down and create amazing content (without the pressure).

You can always add in a spontaneous post here and there, but thinking ahead on your content calendar keeps you stress-free and consistent.

#11 - Repurpose user engagement

When your brain is fried and you can't think of any good content to post, turn to your users. Analyze what kinds of posts they love to engage with and what they say in the comments.

After just a few minutes of investigating, content ideas will start to pop up in your head. And if you're really desperate, ask your audience what kind of content they're craving to see.

Save time with Mojo

With the Mojo video creation app, you can maximize your efficiency without compromising on content quality. Explore our app and experiment with hundreds of video templates that will engage your audience and make your brand stand out.

Looking to upgrade your social content? Subscribe to Mojo Pro today and get started!