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The Mojo app is the solution for that. To get started, simply download Mojo here for iOS users and here for Android users.  Open the app (no sign-up required), pick a template that suits what you are trying to convey, and easily make custom edits.",[],{"type":67,"text":71,"spans":72},"Whether you are adding customer photos and testimonials or creating a menu of your salon services and more, you can easily make tweaks to professionally designed templates and achieve that polished look you want! Once completed – simply click “Save” to save to your phone or share instantly to Instagram! ",[],{"type":74,"text":75,"spans":76},"heading2","Getting Started With Instagram Stories",[77],{"start":78,"end":79,"type":80},0,38,"strong",{"type":67,"text":82,"spans":83},"Do you find the idea of creating content to help your salon stand out amongst the barrage of content created daily on the Instagram platform incredibly challenging? 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Helpful to note if you are a brand targeting the millennials. Instagram users are highly active on social media – 6 out of 10 log in to the platform and spend almost up to an hour daily. This is only second to Facebook. Now, the question remains: how to leverage this powerhouse of a social media platform as a digital marketing tool, effectively.",[],{"type":74,"text":323,"spans":324},"Consistency is Key in Digital Marketing",[325],{"start":78,"end":326,"type":80},39,{"type":67,"text":328,"spans":329},"Your Instagram profile is a representation of your brand – think of it as a mini-website – with your Instagram feed, stories, and highlights being the content on the site. 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Here are some ways to do so:",[],{"type":122,"text":357,"spans":358},"Use hashtags in both your posts and stories ",[],{"type":122,"text":360,"spans":361},"Focus on relevant hashtags – so that people who come across your content will be interested",[],{"type":122,"text":363,"spans":364},"The popular consensus is to use minimally 11 hashtags per post – but it differs from industry to industry, so some trial and error is required ",[],{"type":122,"text":366,"spans":367},"Check out your competitors and see what hashtags they are using",[],{"type":122,"text":369,"spans":370},"Check out your followers and see what hashtags they are using ",[],{"type":122,"text":372,"spans":373},"Create a branded hashtag (and encourage your followers to use it) so that you can easily track user-generated content going forward.",[],"article_text$b3bf8413-123f-4b7e-9c18-83fadf341d24",{"variation":60,"version":61,"items":376,"primary":378,"id":387,"slice_type":101,"slice_label":7},[377],{},{"image":379},{"dimensions":380,"alt":383,"copyright":7,"url":384,"id":385,"edit":386},{"width":381,"height":382},6016,4016,"woman making fitness content","https:\u002F\u002Fimages.prismic.io\u002Fmojo-website\u002F3af56286-0649-4cfa-9fc2-e46fa84adf71_app-editor-pictures.jpg?auto=compress,format","Yfj9dREAACEA8Yvt",{"x":78,"y":78,"zoom":98,"background":99},"article_image$82a325e7-2db5-414c-96ba-88d3a45cdcd4",{"variation":60,"version":61,"items":389,"primary":391,"id":401,"slice_type":85,"slice_label":7},[390],{},{"text":392},[393,398],{"type":113,"text":394,"spans":395},"Advertise to A Highly Targeted & Engaged Audience",[396],{"start":78,"end":397,"type":80},49,{"type":67,"text":399,"spans":400},"Instagram ads tend to be a lot less intrusive (like ads on Facebook and YouTube) and hence give an overall better experience with your brand.  There are a whole variety of ad formats to choose from – from Stories to Carousel ads – each with its own goals. Whether you simply want to increase brand awareness or drive sales, there is the perfect ad format for that. However, do note that while Instagram is great for placing your ad in front of a captive and targeted audience, you also need to do your part to trigger attention and interesting ads to get them to engage! Want a fuss-free way to start creating compelling Instagram story ads? Download Mojo today to access hundreds of professional customizable templates for your content needs! (iOS users and Android users.) 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Follow this guide to learn how to use Instagram as a perfect digital marketing tool!",{},{"id":410,"uid":411,"url":7,"type":24,"href":412,"tags":413,"first_publication_date":414,"last_publication_date":415,"slugs":416,"linked_documents":418,"lang":14,"alternate_languages":419,"data":420},"Yf0ARxEAAB8AA2n1","market-your-restaurant-on-instagram-20","https:\u002F\u002Fmojo-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=aoB6RREAAC0AGsRU&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22Yf0ARxEAAB8AA2n1%22%29+%5D%5D",[],"2022-02-04T10:30:34+0000","2022-11-02T09:24:54+0000",[417],"5-methods-to-grow-your-restaurants-presence-on-instagram",[],[],{"title":421,"parent":422,"category":426,"subcategory":429,"slices":432,"card-title":421,"card-excerpt":7,"card-thumbnail":489,"seo-title":421,"seo-description":496,"share-image":497,"no_subscription_push":7,"exclude_from_blog_list":7},"5 Effective Ways to Market Your Restaurant on Instagram!",{"id":37,"type":38,"tags":423,"lang":14,"slug":40,"first_publication_date":41,"last_publication_date":42,"uid":43,"data":424,"link_type":19,"key":425,"isBroken":47},[],{"title":45},"2a052d9a-b17a-48fb-89d6-11c18c13b53d",{"id":49,"type":50,"tags":427,"lang":14,"slug":40,"first_publication_date":52,"last_publication_date":53,"uid":6,"link_type":19,"key":428,"isBroken":47},[],"9809e8b9-ea8c-4401-9c57-d68bed6e2cc9",{"id":5,"type":8,"tags":430,"lang":14,"slug":6,"first_publication_date":11,"last_publication_date":11,"uid":6,"link_type":19,"key":431,"isBroken":47},[],"dd176073-a92d-4781-92de-7d324555c11d",[433,450,463,476],{"variation":60,"version":61,"items":434,"primary":436,"id":449,"slice_type":85,"slice_label":7},[435],{},{"text":437},[438,441,446],{"type":67,"text":439,"spans":440},"Are you a restaurant owner wondering whether Instagram is a legit marketing channel that you should consider? Here are some statistics that are sure to get you on the bandwagon: Almost one-third of Instagram users share and view food-related content Every month, food-related hashtags account for more than 250 million posts Now doesn’t that sound like an essential social network you need to get your restaurant on, ASAP",[],{"type":74,"text":442,"spans":443},"5 Methods to Grow Your Restaurant’s Presence on Instagram",[444],{"start":78,"end":445,"type":80},57,{"type":67,"text":447,"spans":448},"Here are 5 simple methods to help you highlight your restaurant, with the right Instagram users and catch their attention: Focus on the Visuals: Visuals come first on Instagram. As such, when it comes to marketing your restaurant on Instagram, appealing visuals (a.k.a. #foodporn) are key to generating engagement with foodies. Photos that can showcase how delicious your food is, how aesthetic your restaurant interiors are or beautiful plating are hot favorites that get plenty of likes and follows. Engage and Build a Relationship with Your Followers: Like any good business, it is essential to build a good relationship with your customers. Instagram allows you a direct way to reach out and interact with them – be it by replying direct messages to the restaurant’s account, conducting an “Ask Me Anything” session on IG live, and more. Encourage User-Generated Content (UGC): Having your customers spread photos of their restaurant experiences with you is a great organic way of increasing your presence on Instagram! Bonus: You can re-gram these contents as well! Now how can you do so? Create Instagram-worthy spaces in your restaurant – this encourages selfie-taking and tagging of your restaurant Develop interesting Instagram-able dishes that are visually appealing – this encourages food bloggers, and foodies who chase such content to visit and spread the word about your restaurant Organize Contests or Giveaways: These are effective in quickly increasing your following and visibility beyond your group of existing followers. Tip: Make sure you include the following in your contest guidelines: Like the post Follow your account Tag 1-3 friends in their comments Share Behind the Scenes Content: A great way to put human faces to the brand – makes your restaurant feel a lot more personable.",[],"article_text$845ed255-ddde-488b-ba2a-6b5ff8b9cf06",{"variation":60,"version":61,"items":451,"primary":453,"id":462,"slice_type":101,"slice_label":7},[452],{},{"image":454},{"dimensions":455,"alt":458,"copyright":7,"url":459,"id":460,"edit":461},{"width":456,"height":457},5800,4579,"women eating at restaurant","https:\u002F\u002Fimages.prismic.io\u002Fmojo-website\u002F7f95c301-5853-434d-90df-2ec57fa3a59b_instagram-story-restaurant.jpg?auto=compress,format","YffsjxEAAB8A7P-A",{"x":78,"y":78,"zoom":98,"background":99},"article_image$7bc300f4-ec72-4a38-9470-f30c56b9eee5",{"variation":60,"version":61,"items":464,"primary":466,"id":475,"slice_type":85,"slice_label":7},[465],{},{"text":467},[468,472],{"type":113,"text":469,"spans":470},"Useful Tips to Help You Get Started ",[471],{"start":78,"end":241,"type":80},{"type":67,"text":473,"spans":474},"Getting started with all this scares you? Not to worry, we also have some useful tips that can get you started without much effort: Tips for Creating a Personal Aesthetic for Your Insta Feed [link to article]– learn how to create a consistent look and feel by just taking note of 3 things – color, typography & grid layout. Use Schedulers: Create all your content at a go and schedule them to post regularly – that way you won’t forget! Use Professionally Designed Templates – Unsure of how to create beautiful designs for Instagram? Rely on the pros! Mojo app is perfect for business owners looking to effortlessly create customizable content for their Insta Stories! Free to download and use! (iOS users and Android users.)",[],"article_text$ee3d43db-ff9e-4d78-b5c0-a07601c67e65",{"variation":60,"version":61,"items":477,"primary":479,"id":488,"slice_type":101,"slice_label":7},[478],{},{"image":480},{"dimensions":481,"alt":484,"copyright":7,"url":485,"id":486,"edit":487},{"width":482,"height":483},4362,2908,"people at bar","https:\u002F\u002Fimages.prismic.io\u002Fmojo-website\u002F379b1c78-692b-4990-a27d-1c1a90fd3c66_insta-story-restaurant.jpg?auto=compress,format","YffshREAACAA7P9S",{"x":78,"y":78,"zoom":98,"background":99},"article_image$987d5a40-b17c-4075-a824-a1f636077d75",{"dimensions":490,"alt":7,"copyright":7,"url":493,"id":494,"edit":495},{"width":491,"height":492},6412,4300,"https:\u002F\u002Fimages.prismic.io\u002Fmojo-website\u002Ffa4b63ee-007e-4ec8-a5c9-d2749f9e24a8_instagram-storie-restaurant.jpg?auto=compress,format","YffsixEAACIA7P9t",{"x":78,"y":78,"zoom":98,"background":99},"Here are 5 simple methods to help you get your restaurant in front of the right Instagram users and attract them to you!",{},{"id":499,"uid":500,"url":7,"type":24,"href":501,"tags":502,"first_publication_date":503,"last_publication_date":504,"slugs":505,"linked_documents":508,"lang":14,"alternate_languages":509,"data":510},"YfztdxEAACAAAxnx","story-ads-6","https:\u002F\u002Fmojo-website.cdn.prismic.io\u002Fapi\u002Fv2\u002Fdocuments\u002Fsearch?ref=aoB6RREAAC0AGsRU&q=%5B%5B%3Ad+%3D+at%28document.id%2C+%22YfztdxEAACAAAxnx%22%29+%5D%5D",[],"2022-02-04T09:10:34+0000","2022-09-23T15:18:27+0000",[506,507,31],"getting-started-with-instagram-story-ads","for-the-first-step-install-the-free-mojo-app",[],[],{"title":511,"parent":512,"category":516,"subcategory":519,"slices":522,"card-title":683,"card-excerpt":684,"card-thumbnail":685,"seo-title":692,"seo-description":693,"share-image":694,"no_subscription_push":7,"exclude_from_blog_list":7},"How to Create Instagram Ads with the Mojo App?",{"id":37,"type":38,"tags":513,"lang":14,"slug":40,"first_publication_date":41,"last_publication_date":42,"uid":43,"data":514,"link_type":19,"key":515,"isBroken":47},[],{"title":45},"e96ff75c-5523-487c-ab75-18e70f404ca6",{"id":49,"type":50,"tags":517,"lang":14,"slug":40,"first_publication_date":52,"last_publication_date":53,"uid":6,"link_type":19,"key":518,"isBroken":47},[],"1b62412f-568f-4538-b0f0-4924ea49459c",{"id":5,"type":8,"tags":520,"lang":14,"slug":6,"first_publication_date":11,"last_publication_date":11,"uid":6,"link_type":19,"key":521,"isBroken":47},[],"91ba9f39-77e8-4680-9eab-ec068fb5de24",[523,549,562,616,629],{"variation":60,"version":61,"items":524,"primary":526,"id":548,"slice_type":85,"slice_label":7},[525],{},{"text":527},[528,531,534,537,540,545],{"type":67,"text":529,"spans":530},"1. Download the Mojo app here for Android and here for iPhone. No account is required – you can start using the app for your video projects straightaway.",[],{"type":67,"text":532,"spans":533},"2. Find the ideal story ad in the ‘Template’ section of the Mojo app, based on your requirements.",[],{"type":67,"text":535,"spans":536},"3. Use the Ad Manager to upload your ad onto Instagram. Select the audience type and the appropriate ad budget.",[],{"type":67,"text":538,"spans":539},"4. Congratulations! Your story ad is now active and attracting potential customers from your target audience.",[],{"type":74,"text":541,"spans":542},"Getting Started with Instagram Story Ads",[543],{"start":78,"end":544,"type":80},40,{"type":67,"text":546,"spans":547},"What exactly are Instagram stories?  Back in 2016, Instagram added a new feature wherein you can post content that expires after 24 hours.  The popularity of Instagram stories has been growing exponentially ever since.  They adopted this feature after it was initially popularized by Snapchat, their competitor, where you post topical perishable content that disappears from the newsfeed in a day. This feature has particularly served businesses and influences very well due to its zestful, casual style which is in contrast to conventional Instagram posts that happen to be polished and more serious.",[],"article_text$ffdfa096-75d5-4310-a5c6-4ada36edd459",{"variation":60,"version":61,"items":550,"primary":552,"id":561,"slice_type":101,"slice_label":7},[551],{},{"image":553},{"dimensions":554,"alt":557,"copyright":7,"url":558,"id":559,"edit":560},{"width":555,"height":556},4160,6240,"Creating an instagram post","https:\u002F\u002Fimages.prismic.io\u002Fmojo-website\u002F0e95a9e6-5468-419c-af22-65c0c51fd3ba_insta-blog-app.jpg?auto=compress,format","YflF5hEAACEA8qjl",{"x":78,"y":78,"zoom":98,"background":99},"article_image$384789e8-d548-49ea-b942-bea77005b5b7",{"variation":60,"version":61,"items":563,"primary":565,"id":615,"slice_type":85,"slice_label":7},[564],{},{"text":566},[567,573,576,581,584,589,592,597,600,605,608,612],{"type":568,"text":569,"spans":570},"heading5","What is an Instagram Story Ad?",[571],{"start":78,"end":572,"type":80},30,{"type":67,"text":574,"spans":575},"After observing the popularity of the Instagram stories format, Instagram introduced story ads as a fresh feature back in 2017. At present, these are divided into three categories – video, image, and carousel. With the Mojo app, you can make all three!  These ads appear unexpectedly between regular user stories and have the option of swiping up to see more, which greatly benefits businesses looking to attract customers.",[],{"type":568,"text":577,"spans":578},"Does Investing in Instagram Stories Help?",[579],{"start":78,"end":580,"type":80},41,{"type":67,"text":582,"spans":583},"Since it was first introduced, Instagram stories have experienced a major boom.  Around 500 million users check in every day to view stories, with advertisers benefitting hugely from the novelty of this medium.  Story ads, unlike stories, can be rerun and don’t expire.  While scrolling through an Instagram feed, the user is used to seeing traditional ads interspersed between posts.  However, stories offer marketers to be more casual and use shorter and catchy content, that is consistent with regular stories.",[],{"type":74,"text":585,"spans":586},"The Basics of Instagram Story Ads",[587],{"start":78,"end":588,"type":80},33,{"type":67,"text":590,"spans":591},"It is essential to understand how Instagram stories work and to make sure they’re effective. The first few seconds are critical so the starting part of the story ads should be perfect.",[],{"type":113,"text":593,"spans":594},"A good start is half the battle won",[595],{"start":78,"end":596,"type":80},35,{"type":67,"text":598,"spans":599},"This proverb applies to Instagram story ads. The UI of Instagram stories is such that the user is required to hold down their thumb if they wish to focus on a particular story, making it very easy for them to move on in an Instant. But don’t worry – Mojo’s library of templates and features will make sure that your video is optimized to grab the attention of the viewer instantly.",[],{"type":113,"text":601,"spans":602},"Save Time by Using Templates",[603],{"start":78,"end":604,"type":80},28,{"type":67,"text":606,"spans":607},"The good thing about Instagram story ads is that they don’t need to be too sophisticated, given their casual nature. Be careful not to overthink, explore the various features on the Mojo app to understand what clicks.",[],{"type":113,"text":609,"spans":610},"Customize the Instagram Story Ad to Entertain your Audience",[611],{"start":78,"end":211,"type":80},{"type":67,"text":613,"spans":614},"You’ll know what is best and most effective once you’ve experimented with the several templates available. Therefore, the best way to go about it is to use Mojo app’s many resources to create a custom video from scratch with several animations, transitions, and effects.",[],"article_text$02e8618f-9d02-40d8-9a1f-681c78faa37b",{"variation":60,"version":61,"items":617,"primary":619,"id":628,"slice_type":101,"slice_label":7},[618],{},{"image":620},{"dimensions":621,"alt":624,"copyright":7,"url":625,"id":626,"edit":627},{"width":622,"height":623},3531,5297,"taking an instagram story","https:\u002F\u002Fimages.prismic.io\u002Fmojo-website\u002F1bf0e542-fc53-4796-96b3-911d347e515a_picture-app-editing.jpg?auto=compress,format","YflI0hEAAB8A8rZt",{"x":78,"y":78,"zoom":98,"background":99},"article_image$4ec7c85c-f0ee-494a-8bab-d500ae16518b",{"variation":60,"version":61,"items":630,"primary":632,"id":682,"slice_type":85,"slice_label":7},[631],{},{"text":633},[634,639,642,647,650,653,656,660,664,667,672,675,679],{"type":74,"text":635,"spans":636},"Pro Tips and Specs",[637],{"start":78,"end":638,"type":80},18,{"type":67,"text":640,"spans":641},"There are several methods to engage direct audience participation on Instagram stories. Instagram introduced a ‘polls’ feature in 2019 that has been incredibly effective, organically as well as from an advertising perspective. Polls allow users to feel like they’re interacting with the story, and Instagram shows instant results as well making it a very user-friendly feature. Use Mojo’s templates where you can leave some space to add polls on the Instagram app.",[],{"type":113,"text":643,"spans":644},"Get the Right Music or Sounds",[645],{"start":78,"end":646,"type":80},29,{"type":67,"text":648,"spans":649},"Editing your video on the Mojo app allows you to add brand elements such as logos or brand colors. Additionally, Instagram story ads allow you to link your website in case the user wants to follow up on your product or service.",[],{"type":113,"text":609,"spans":651},[652],{"start":78,"end":211,"type":80},{"type":67,"text":654,"spans":655},"Be sure to pick the right song to go with your Instagram video ad. Approximately 60% of all stories are watched with sound. Mojo helps in this as well with its giant library offering several input choices. Find the perfect mixture of video and sound to make your ad attractive.",[],{"type":74,"text":657,"spans":658},"Don't forget about the Instagram Story Ads specs!",[659],{"start":78,"end":397,"type":80},{"type":113,"text":661,"spans":662},"Instagram Specs for Story Ads –Ad Length",[663],{"start":78,"end":544,"type":80},{"type":67,"text":665,"spans":666},"Instagram prohibits story videos from exceeding a length of 15 seconds. It may not seem like much, but it is an incredibly effective amount of time to make an impact. Back in the day, Vines were extremely successful and engaging despite being only 6 or 7 seconds long. Keep it short and effective, focusing on the main points you wish to get across.",[],{"type":113,"text":668,"spans":669},"Instagram Specs for Story Ads – Dimensions",[670],{"start":78,"end":671,"type":80},42,{"type":67,"text":673,"spans":674},"Instagram stories are typically expected to be vertical. The option to use horizontal content still exists, but it’s not received as well due to being constricted in space and leaving a lot of negative area around the content. It also makes it more complicated to crop the image or video and can lead to compromises in quality. If you’re ready with your story ad, make sure it’s ideally at an aspect ratio of 9:16 or 1080px by 1920px for perfection.",[],{"type":113,"text":676,"spans":677},"Instagram Specs for Story Ads – File Size",[678],{"start":78,"end":580,"type":80},{"type":67,"text":680,"spans":681},"You can either go with images under 30MB (JPG and PNG format) or video files under 4GB (MP4 format) for your story ads. Your page link will be at the bottom of the page, so make sure to leave space for it. This is made easier by Mojo’s templates that automatically optimize the specs so that you can focus on enjoying the video project without worrying about the technical aspects.",[],"article_text$61a77fd3-e00e-473e-968e-a7997e933b27","How to Create Instagram Story Ads with the Mojo App","The popularity of Instagram stories has been growing exponentially ever since. ",{"dimensions":686,"alt":7,"copyright":7,"url":689,"id":690,"edit":691},{"width":687,"height":688},8984,6732,"https:\u002F\u002Fimages.prismic.io\u002Fmojo-website\u002F6b903e01-0eae-4211-bf64-ad753daf1abe_app-remove-bg.jpg?auto=compress,format","YflEbxEAACEA8qIr",{"x":78,"y":78,"zoom":98,"background":99},"How to Create Instagram Story Ads with the Mojo App?","Instagram stories have faced a vast boom.  Around 500 million users check in any day to watch stories! Here is a complete guide on how to do Instagram Story Ads!",{},3,"Text | page 1",1786805020672]